A Joint Business Agreement is being sought from regulators in three nations as Qantas and American Airlines seek to deepen their commercial relationship. Applications have been filed with the Australian Competition and Consumer Commission (ACCC), the New Zealand Minister of Transport and The U.S. Department of Transportation. An approval will allow the JBA participants to maximize their market share on the South Pacific routes between the US, Australia, New Zealand and further.
Both airlines recognize that with American Airlines ability to offer up to 1,010 weekly flights to 37 destinations in North America, along with Qantas new 4 weekly services to its Dallas/Fort Worth hub (where both carriers implements code-sharing agreements to 54 destinations since March 2011) significantly increase connections opportunities for travelers connecting from Australia and New Zealand. The business benefits can be extensive if both carriers can increase flight frequencies and orchestrate their schedules around shorter connection time. The dual advantages of the agreement present the same opportunities on Trans-Pacific services where travelers from North America will find more convenient gateway access to Australia and New Zealand destinations. The marketing initiatives underlying the deal will allow both carriers to jointly introduce more competitive fare structure and products with a simplified booking process for corporate customers and travel agents, offer more consistent discount pricing on American Airlines Vacations packages and cross honor frequent flyers travelers miles.