Southwest Airlines announced today it was providing $ 1,000 gift cards to participants of its new Holiday Season contest. The “12 Days of Luv” contest will last 12 days and will reward the winner of the with $ 1,000 gift card sponsored by Visa. The contest is being staged in Twitter and allows anyone with an account to participate. The rule is simple: each day Southwest Twitter account will announce the theme of the day for which participants will submit a fun holiday photo. The best photo will evidently grant the announced prize to the winner.

Additional information can be found on the company’s web site:

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